The first batch of cards has been made to distribute to the homeless via shelters, soup kitchens and the homeless charities.
The idea is that people can just show the card and don't have to ask out loud for a free hot drink. It will also remind them that they can go to a participating cafe for a hot drink. It carries a little reminder to encourage the homeless to respect the other customers in the cafe and also to be courteous to the staff working there. We need this scheme to work for the homeless and also to work for the cafes.